If you purchase a product or register for an account through one of the links on our site, we may receive compensation. Its a big deal, Auburn gymnastics coach Jeff Graba said. But it has worked out tremendously for people like Simone Biles and Michael Phelps and Katie Ledecky.. Among the sponsorships Biles earned five years ago were deals with Hersheys, Kelloggs and Nike. The agency also completed its first draft, which included former No. . Lees NIL earnings potential was already high before her star turn Thursday in Tokyo. Pressure of Being the Olympic Gold Medalist, How Is She Real: Olympic Champ Suni Lees Unbelievably Flawless Performance in From Sunisa Lee to taekwondo, an Olympic gold can mean a lifetime of opportunity for athletes. Nurse License Verification service enables nurses to verify their license(s) from a Nursys verification participating board when applying for endorsement into another state. But everybody at the top of WME and Endeavor is committed to growing this division and making it the best it can be.. Hotel + Car/Transfers. Lee says while she knows she'll have some endorsement opportunities ahead for her, she . Her abilities as a gymnast, especially her bar routine, are incredible, the Russian-born athlete told the outlet. Thompson said he could see Lee following in Biles footsteps, signing with a brand like Gap-owned Athleta or Canadian athleisure company Lululemon. A life to begin. The new NIL rules are a game changer for Suni Lee and Auburn gymnastics. We are very committed to growing this baseball division to be the best division in baseball, Matthes said. Get browser notifications for breaking news, live events, and exclusive reporting. Thats not limited to endorsement deals, though hes sure whoever ends up representing Lee will capitalize on those. "My body just needs time to heal itself," she said. Its one of the best athletes in the world not just gymnasts in the world, one of the best athletes in the world has chosen to come to Auburn. But her impending haul off the mat is actually worth much more. Because if the Games were held last year, Lees earnings potential would have been hurt by the old, stricter rules. Pippen Jr. already has an endorsement deal with chicken fingers restaurant chain Raising Cane's. The 2020 Tokyo Olympics saw a new superstar being born in Suni Lee. Set on an island in the Saint Lawrence River, in Canada's Quebec province, Montreal is a historic, yet modern city, known for its European flair, vibrant nightlife, superb cuisine, cultural diversity and joie de vivre (zest for life). / MoneyWatch. "And I know that college is going to be way better.". Access to easy-to-read digital editions of weekly issues. But this is a real performance success, somebody who has won gold, somebody who could be back in four years, a sport right now thats garnering incredible attention a lot of because of what happened with Simone Biles. As a result of her partnership with Pearson+, she has reportedly been able to. Olympic Gold Medalist @auburngymnastics teamsuni@smithsaint.com. Lee and Carey's teammates, including Simone Biles, who withdrew from the individual competition to focus on her mental health, were seen Thursday in the stands in Tokyo cheering on Lee and Carey. Rule 40 is still a work in progress, according to Brant Feldman of American Group Management, which represents Olympic and Paralympic athletes for endorsement deals. Klicken Sie auf Alle ablehnen, wenn Sie nicht mchten, dass wir und unsere Partner Cookies und personenbezogene Daten fr diese zustzlichen Zwecke verwenden. If she does still opt to go to Auburn, INFLCR CEO Jim Cavale said the star will arrive with a massive head start in terms of social media endorsement deal opportunities in the NIL era. Action Network based its figures off of an estimate of $0.004 per Instagram post, per follower, which the platform says is the average price the typical social media influencer earns for brand deals with consumer goods and service companies. Dressel, who grew up in Green Cove Springs, Florida, and swam at the University of Florida, found his way to the podium five years ago in Rio. Rick Burton, Syracuse University professor and former chief marketing officer of the USOPC, also puts Lees immediate earnings in the million dollar range. Sunisa Lee of Team United States poses with her gold medal after winning the Women's All-Around Final on day six of the Tokyo 2020 Olympic Games at Ariake Gymnastics Centre on July 29, 2021 in. Already a subscriber? Lee, 18, landed her first gold medal Thursday after delivering a gutsy performance in the womens gymnastics all-around final, an event Simone Biles was favored to win before she withdrew, citing her mental health. Until then, and as Paris 2024 quickly approaches, the table is set for Lee and Dressel. 1 high school prospect, shortstop, Matthes co-leads the division with WME agent and partner, We are very committed to growing this baseball division to be the best division in baseball, Matthes said. Now that the Hmong starlet has won two medals one gold for all-around and one silver with the rest of Team USA that prize money will also factor into her net worth. After all, they always expected her to win some medals in Tokyo and believed she had the potential to compete for the all-around gold. In sports like gymnastics and swimming, racking up gold medals on the worlds biggest stage is lucrative. But everybody at the top of WME and, I dont think it was too challenging, especially when you look around the league and see most teams are still rewarding their top players, CAA Sports, At CAA Sports, clients are represented by multiple agents. Shes forever an Olympian and forever a gold medalist in the tradition of all the great female athletes of past Olympics, Burton said. Brands that want to work with Lee in the immediate aftermath of Tokyo will pay a premium due to her demand, which means cash in her pocket and continued visibility that Burton said creates a sustainable revenue stream for Lees future. With Lee still being a teenager, Dorfman could see sponsorships targeting younger demographics, like snack foods, pizza or fast-food restaurants. She has been in contact already with Auburns compliance department, and Graba acknowledged that Lee will certainly need an agent to work with her on endorsement opportunities. S&S represents Russian-born American gymnast Nastia Liukin, who was the 2008 Olympics all-around champion, and Liukin made the introduction to Lee. These Celebs Love Posting Naked Photos, Brad Pitt and Angelina Jolie's Teen Daughter Shiloh's Transformation, Brit Awards 2023 Best, Worst Dressed Celebs: Red Carpet Photos, Her Swimsuits Don't Lie! Rick Burton, Syracuse University professor and former chief marketing officer of the USOPC, also puts Lees immediate earnings in the million dollar range. When Suni Lee stepped onto the podium inside the Ariake Gymnastics Centre and placed around her neck the Olympic gold medal for the womens all-around, the 18-year-old U.S. athlete from Saint Paul, Minn., took her spot as the No. F1 and IndyCar start their seasons, the Rams partner with KAGR and Athletes Unlimited celebrates its anniversary with an expanded Nike partnership. The news, analysis and community conversation found here is funded by donations from individuals. University of Central Florida sprinter Samieryah Bradwell signed a $10,000 deal with Sam's Club last month. "Smash the cap", Millions of Americans nearing retirement age with no savings, Vast majority of U.S. homes are unaffordable to the average buyer, Difficult economy and loneliness forces some retirees to move in with family. She could be the face of the Paris games if she sticks around. Contact All American Speakers Bureau to book the best keynote speaker for your next live or virtual event. Sports business experts have told CBS MoneyWatch the wave of sponsorship deals are still in their infancy, but ultimately it could add up to spectacular income for at least some of the young athletes. None of them competed collegiately, opting to turn professional in an effort to cash in on their newfound celebrity. Sunisa Lee won the balance beam at the N.C.A.A. Show More Posts from . But the 18-year-old will still be able to cash in on her new status as Olympic gold medalist as result of newly loosened NCAA amateurism rules. Deals Money Gifts Travel . 2 with an estimated 1.5 million dollars made from NIL deals. Under the new version of Rule 40, she can. Of course, Lee could still turn pro, but going to college might be in her best interests long-term, suggests Damian Benders, general manager of B Code, a digital media company connecting with Black audiences across digital platforms. A year later, she lost her aunt and uncle to Covid-19. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. Are you a print subscriber? Jade Carey will attend Oregon State, Jordan Chiles will start at UCLA, and Grace McCallum will go to Utah. A post shared by Scotty Pippen Jr (@spippenjr), Action Network noted that while college sports already are popular in the U.S., "players capitalizing on NIL marketing deals should further strengthen the long-term viability of college athletics.". tgt.biz/Suni_TargetStorefront_Jan. Overall, Thompson sees Lee and her teammates' decision to attend college a win-win for both brands and the athletes. Suni Lee will start her freshman year under new NCAA policies that allow college athletes to profit from endorsement deals. Everyone had been expecting Simone to win, and [Lee] stepped up. Its not just the medal that makes her marketable, though, but the pedestal on which fans have long put top U.S. gymnastsfrom Mary Lou Retton to Nastia Liukin to Gabby Douglas to Biles. As everyone predicted, Sunisa Lee has become a big name in the endorsement deals in college sports. "So it's name image and likeness. The newly minted Olympic gymnastic champion's plans, however, have not. So she, of course, wanted to be a college athlete, St. James said. Theres just lots of ways she can cash in right now.. Lee could now potentially get a branded doll or clothing line, as long as it doesn't incorporate Auburn in the design. We know its not going to happen overnight, that we are going to grow this organically. Matthes co-leads the division with WME agent and partner Jon Rosen, who became certified by the MLB Players Association in 2019 to represent Correa, who will be an unrestricted free agent this offseason. For example, if Shareef were to sign a sponsorship deal, his existing Instagram account could earn him $10,820 per sponsored post, according to the Action Network report, the most by any other athlete on its list. Sunisa Lee of Team United States poses with her gold medal after winning the Women's All-Around Final on day six of the Tokyo 2020 Olympic Games at Ariake Gymnastics Centre on July 29, 2021 in Tokyo, Japan. Weitere Informationen ber die Verwendung Ihrer personenbezogenen Daten finden Sie in unserer Datenschutzerklrung und unserer Cookie-Richtlinie. The agreement pays Allen, who was the No. Really ready. Front of the Home Crowd Leaves Fans Bewitched, Tokyo Olympic Gold Medalist Suni Lee Achieves a Novel Feat in College Gymnastics, It Meant Everything: Simone Biles Teammate Opens Up On Replacing Her During Hercy Miller, a Tennessee State University basketball player and son of rapper-turned-entrepreneur Master P,signeda four-year deal worth $2 million with tech company Web Apps America, his father said. (Its) probably bigger; bigger than that quarterback (Alabamas Bryce Young) who hasnt started a game and Im sure Nick Saban was kind of goosing that number just to get recruits, Dorfman said. The ones coming this fall are out of the question. October 13, 2021 / 2:46 PM Lee has racked up nearly double-digit NIL deals, including with high-profile companies like Amazon, Invisalign, Gatorade and Target. "This is actually a potential success story because she doesn't need to leave college in order to continue to have a presence on the national stage and reap the rewards of that from a financial standpoint," Benders says. bigger than that quarterback (Alabamas Bryce Young) who hasnt started a game, Buy newspaper front pages, posters and more. Whatever comes along, however, she expects to compete for the Tigers next season. Theres almost always someone who emerges as the fresh new face of the Olympic Games, and it is almost always a female, Burton said. If she does still opt to go to Auburn, INFLCR CEO Jim Cavale said the star will arrive with a massive head start in terms of social media endorsement deal opportunities in the NIL era. She is the favorite to win gold on bars, which is her best event, and she is expected to vie for a medal on beam as well, with Graba saying she is fully capable of gold.. Moreover, her flexibility and smoothness in routines are a must-watch for fans all over the world. Caeleb Dressel claimed five gold medals in swimming. Lee's victory came with a total score of 57.928, continuing the U.S. women's all-around win streak going back to 2004. Those days are over thanks to recently passed legislation that allows collegiate athletes to make money off their name, image and likeness. She hung in there and now finds herself one of the new faces of her sport and the U.S. Olympic movement. She will also rake in appearance and speaking fees for years to come, as she emerges as the Olympic movements next It Girl, a title he says American gymnasts have taken on after successful Summer Games since Retton won gold at the 1984 Olympics in Los Angeles. Tom Green is an Auburn beat reporter for Alabama Media Group. Lees performance on the worlds biggest stage propelled her into another stratosphere among college athletes all before she even steps foot on Auburns campus this fall. Florida State, Clemson Start MadnessEarly, Learfield Losses Top $2 Billion Since 2019 After Tough2022, Live Nation Earnings Jump Despite Taylor Swift TicketingStorm. allow college athletes to strike deals with brands that use their name, image and likeness. product endorsements, or corporate entertainment. Its something that would have been unheard of in gymnastics prior to this year, but with the NCAAs recent change in name, image and likeness rules, its a new reality for both Lee and Auburn. Not bad for someone whose slow recovery from a broken foot left her wanting to bail on trying to make it to Tokyo. Due to her sensational performances in that competition, she earned herself a place with the US national gymnastics team. Life & Style has affiliate partnerships so we may receive compensation for some links to products and services. In the wake of her four-gold-medal performance at the Olympic Games in Rio, Biles built a robust sponsorship portfolio. After Biles won the all-around gold medal in the 2016 Olympics one of four golds she took home that summer she reportedly earned more than $4 million in endorsement deals. Family and friends react as Sunisa Lee wins the gold medal in the womens gymnastics all-around. Wenn Sie Ihre Auswahl anpassen mchten, klicken Sie auf Datenschutzeinstellungen verwalten. In fact, Dressel already has backing from at least seven companies, including Speedo, NOBULL and Hersheys. How do you put a price tag on that?. "(College) just has been another one of my dreams and goals after the Olympics," the 18-year-old said Friday, less than 24 hours after edging Brazil's Rebeca Andrade for the top spot on the podium. America loves champions, but they especially love meeting new celebrities, who emerged against difficult odds.. Suni Lee propels Auburn onto national stage. We take the time to listen and understand the needs of corporations and organizations looking to hire entertainers, musicians, speakers and other creative talent. They didn't in the hours after her steady, poised performance on floor exercise helped her soar to the top of the podium. Lee signing with a large school like Auburn also gives her another four years of earning potential ahead of her with boundless opportunities to pitch products, make appearances, sign autographs or participate in one of the latest trends by commissioning NFTs of her gold-medal performance. 49 print issues delivered to your home or office. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Advance Local. Lets talk seven figures, said Bob Dorfman, the creative director at Baker Street Advertising and a sports marketing expert. There are classes to get to. Thompson said he could see Lee following in Biles footsteps, signing with a brand like Gap-owned Athleta or Canadian athleisure company Lululemon. All rights reserved. She took home one gold and three silver medals at the junior-level competition. This site is protected by reCAPTCHA Enterprise and the Google. Timely, daily updates provide the latest developments and news relied upon by industry leaders. Sunisa Lee competes on balance beam during the all-around finals Thursday. Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement, Privacy Policy and Cookie Statement, and Your Privacy Choices and Rights (each updated 1/26/2023). Khristopher J. Brooks is a reporter for CBS MoneyWatch covering business, consumer and financial stories that range from economic inequality and housing issues to bankruptcies and the business of sports. Back then, however, things were different. If NIL rules hadnt changed, she would not be able to do any of the things we are talking about. As of Thursday afternoon, Lee has surpassed 706,000 followers on Instagram and nearly 73,000 on Twitter numbers that will surely continue to grow. Lee didnt flinch under the pressure, turning in the performance of a lifetime with a total score of 57.433 to hold of Brazils Rebeca Andrade for the gold. House is represented by agent Kent Matthes, who joined WME from CAA last December and negotiated an above-slot deal with the Nationals. 2023 Advance Local Media LLC. But above and beyond all that, its just a good story. The superstar gymnast now earns several million dollars a year off the mat from sponsors, including Athleta (after several years as a Nike athlete), Visa, United Airlines, Oreo and Core Power protein shakes. [Lee is] now the new Americas sweetheart, Thompson added. Furthermore, she won two more medals in Tokyo to the delight of most fans. Graba, whose brother Jess is Lees longtime coach, said he has had conversations with Lee about the impact NIL can have on her college career. Lee could become the first true litmus test for athletes in traditionally nonrevenue college sports. In a moment, the American gymnast became the most beloved person on campus before even arriving. What does that mean? 7 pick in the 2018 NFL draft, an average of $43 million a year. Jeff Graba, Lee's future coach at Auburn, made sure to highlight in his remarks after Lee won the all-around that historically gymnasts who win this title would have to turn pro because they wouldn't be able to make money going to college. With her masterful gold medal performance amid a whirlwind of attention and emotion caused by Simone Biles withdrawal, Lee now moves into the role of Americas newest face of the Games. LSU Gymnast Olivia Dunne vs Olympic Champion Suni Lee: Who is Wealthier? But its the unparalleled mental strength that she has shown during the most difficult time of her life that make her the person she is.. U.S. gymnast Suni Lee captured gold in the all-around. Fellow Two Time Olympic Gold Medalist. (AP Photo/Gregory Bull) Sunisa Lee's father, John Lee, celebrates his daughter's Olympic gold as she is presented the medal on television at a watch party in Oakdale, Minn., Thursday. She was only bested by another gymnast, LSU's Olivia Dunne, who topped the list with 2. . Sensation Suni Lee Recalls Fighting a Soul-Crushing Syndrome, US Olympic Gold Medalist Suni Lee Breaks Silence on Paris Olympics 2024, Makes a A day after a thrilling victory in the women's all-around, the St. Paul gymnast insisted she's ready to go to start her college career at Auburn. Lee will participate in the uneven bars final Sunday, followed by the balance beam final Tuesday. Sorry, something went wrong with the copy but here is the link for you. Her name will get bigger, and with it will come an untold number of opportunities to cash in on her Olympic glory. Jeff Graba doesn't see why Lee can't go to school while enjoying the trappings that come with being a multiple-medal winner in one of the Olympics marquee sports. Additionally, she has the capability to partner with brands for paid social media posts considering her whopping 500,000 followers. 1.7m Followers, 376 Following, 152 Posts - See Instagram photos and videos from Sunisa Lee (@sunisalee) sunisalee. However, a key caveat of the new ruling is that non-Olympic sponsors cant mention the Games in their brand advertising, so as to maintain Olympic sponsor exclusivity. You would think that all the sponsors would be jumping on her, Dorfman said. Thats not to discount Michael Phelps and some of the other great athletes that have been a part of the Olympics, but I anticipate that she will become very visible and very popular. The latter is probably out of the question for Lee, since Auburn is an Under Armour program, but according to Dorfman, a number of options should be on the table for her, from performance-based products like Gatorade, to exercise equipment, to fashion brands or haircare and grooming products, like Dove or Revlon. Adrianne Pasquarelli 1 gymnast in the world. She is the first American of Hmong descent to medal at the Olympics. Team USA Gymnast Sunisa Suni Lee took home the gold medal in the all-around competition at the 2021 Tokyo Olympic Games on Wednesday, July 28. We want to hear from you! Nurse License Verification. Suni Lee Opens up About Her Struggles as a College Gymnast : Did Have That Full Spectrum Services LLP 2022 | All Rights Reserved. "I won't be doing any gymnastics. It remains to be seen what kind of endorsements Lee will cash in on, but the 18-year-old will have no shortage of options to take advantage of. Normal College-Going Gymnast, Last Year I Was Putting a Lot of Pressure on Myself : 19-Year Old Gymnastic Auburn's Sunisa Lee is at the top of her game in the gymnastics world, but that doesn't just go for performance.. A new ranking by On3 detailed the top 10 highest-paid women athletes by NIL in the college landscape, and Lee clocked in at No. The run-up to the Olympics is a grind at the elite level. Suni opened up in May about how difficult it was to wait for the Olympics when it was postponed due to the coronavirus pandemic. Her incredible showing during the championship event has made her an American hero and fans are curious how much money the Minnesota native makes from her gymnastics career. By Her graceful movements and incredible leaps were a sight to behold. She is the holy grail of consumers, the target for nearly every marketer in America. 1.7M followers. The US international is an Olympic gold medalist and one of the best gymnasts in the world. The transition should be easy. Other more traditional Olympics sponsors, like Procter and Gamble or the Coca-Cola Company and their family of brands (Coke now owns Core Power through its acquisition of the protein shakes owner, Fairlife LLC), could also be in Lees future. Were just preparing for anything, Graba said. I dont think it was too challenging, especially when you look around the league and see most teams are still rewarding their top players, CAA Sports Patrick Collins told SBJ. - 1 day 2 hours ago. Its all good. Lee, who turns 21 in 2024, could still be in her prime as a gymnast for the next Olympics. You become the face of the sport, raking in sponsorship deals. Time permitting, she should be able to make just as much money as she would have normally made.". Cookie Settings/Do Not Sell My Personal Information. The ruling gives way to athletes to leverage their platforms the way influencers do, selling signed autographs, inking endorsements, and by making personal appearances. Ad Age and Creativity Staff Recent changes to name, image and likeness rules now allow Division I NCAA athletes to monetize their marketability. Brands that want to work with Lee in the immediate aftermath of Tokyo will pay a premium due to her demand, which means cash in her pocket and continued visibility that Burton said creates a sustainable revenue stream for Lees future. That face is changing because new NCAA rules now allow college athletes to monetize their names, images and likenesses, or NIL, as the fast-emerging asset is known. Lee will be represented by S&S CEO Britt St. George, COO Madison Lees and CMO Kaila McWilliams. 2023 Leaders Group. (Biles, who turned pro in 2015, has an endorsement deal with the Gap-owned brand.). In the past, the only option brands had to associate with college-bound Olympic gymnasts was to sponsor entire college athletic departmentsa move that often did not align strategically, Thompson suggests. Winning medals were on her agenda as she won the gold medal for the all-around event and excited the gymnastics fraternity. I dont want to disappoint my coaches or my parents. However, it seems she did just the opposite and came out of quarantine stronger than ever. While the COVID-induced one-year Olympics delay resulted in a lot of hardship, this is one situation where the pause helped. Follow her on Twitter@SBJLizMullen. Powered and implemented by FactSet. Still, she pressed on, telling the New York Times in 2020, I am tougher because of it. In addition to her gold medal, Lee won silver in the team event and bronze on uneven bars at Tokyo 2020. "America was waiting for this hero," adding that her estimated sponsorship potential right now is above seven figures. Her phone practically melted from her notifications on social media from random well-wishers to actress Reese Witherspoon. What a winner! The superstar gymnast now earns several million dollars a year off the mat from sponsors, including Athleta (after several years as a Nike athlete), Visa, United Airlines, Oreo and Core Power protein shakes. College basketball and football players likely to turn pro were predicted to score the biggest deals, a scenario that's already starting to play out. Her mother's long-time partner John Lee bred her throughout her life as she keeps his surname. She earned $75,000 in earnings from Tokyo with her medal victories. Olympics2024Chances, Im Obsessed: Olympic Champion Suni Lee Reacts to an Adorable Surprise From The St. Paul, Minn., native has committed to attend Auburn University. But the catch is that you have to turn proor at least that used to be the case. She's in no hurry to find out. For Sunisa "Suni" Lee and Caeleb Dressel, two of the Tokyo Olympics' breakout stars, the road to Paris 2024 is paved with riches. American gold medalist Sunisa Lee and college basketball star Shareef O'Neal, son of L.A. Lakers legend Shaquille O'Neal, sit atop a list of 30 athletes who sports-betting analytics firm Action Network believes could rake in hundreds of thousands of dollars based on their social media reach alone. During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy. In a tweet, Blanchet added he agreed with Legault's view that Quebec should be wary of any centralization, adding he, too . Recent changes to name, image and likeness rules now allow Division I NCAA athletes to monetize their marketability. Thompson echoed many of the same sentiments, adding that perhaps joining Biles on her sponsor-supported, post-Tokyo Gold Over America Tour could put Lee to an even stronger earning position. Lee will be a case study for years to come," says Vince Thompson, Founder, and CEO of MELT, a sports marketing and branding agency, adding that now, the sky's the limit for her. With her masterful gold medal performance amid a whirlwind of attention and emotion caused by Simone Biles withdrawal, Lee now moves into the role of Americas newest face of the Games. In fact, even Sunis gymnastics hero, Nastia Liukin who is a five-time Olympic medalist herself saw greatness in her. Share Post. Lee didnt flinch under the pressure, turning in the performance of a lifetime with a total score of 57.433 to hold of Brazils Rebeca Andrade for the gold. Many brands, including Olympic sponsors have reached out, St. George said. Back after returning from Tokyo, she partnered with the Pearson+ app to boost her earnings. Activate your account. Maybe she'll try to make the world championship team in 2022 and 2023. 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