39% of fans are watching sports content via streaming services, with YouTube TV leading the way (16%). This viewership data highlights how much has changed since Twitter first streamed 10 TNF games during the 2016-17 NFL season alongside the traditional broadcasts, and homes that get their TV content through an internet connection are ready. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. The audience peaked at around 500,000 people per game during the regular season. Use Ask Statista Research Service, Most popular TV channels for news consumption in Russia 2022, Number of TV households worldwide 2021-2026, by platform, Leading OTT VOD services in Russia 2021, by revenue share, Leading pay TV providers in Russia 2021, by market share. Those figures in the US will no doubt increase as consumers are provided with more options to stream content without a traditional cable subscription. Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular, The League of Legends World Championship in 2019 had a. and enthusiasts can be found in the Asia-Pacific region. Fields marked with an asterisk (*) are required. Stats on sports ratings in America suggest that this trend matches the growing popularity of soccer in the US both in terms of participation and interest. 2.7 million, on the other hand, watched the first game of the resumed season, broadcast on 17th June 2020. All orders are processed in US Dollars only. While the viewership numbers seem to confirm the supposed demise of baseball in the US, the truth is not so simple. Sports. All responses related to this survey are anonymized; only survey responses will be disclosed. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). to incorporate the statistic into your presentation at any time. 2012, 2016 Summer Olympics (3.6 billion viewers) 2. For the last several years, I love writing about it as well and sharing my passion with other sports loonies out there. You can only download this statistic as a Premium user. Live Sunday night Major League Baseball on ESPN saw an increase in average viewership numbers by 33% in the first two weeks of the 2021 season, going up to 1.58 million viewers from the 1.19 million recorded during the full 2020 season. Going up from just $10.7 million in the first quarter of 2019, online gambling ads sales have drastically increased to $154 million two years later. Many experts believe that the dip in viewership is largely due to several big stars not playing because of injuries. The Cricket World Cup2.6 billion viewers. Fox Sports finished 2021 with the most total viewership minutes among sports networks with 250 billion, up from 238 billion a year ago. "Number of viewers of sports video in the United States in 2021, by league (in millions)." It should be noted that numbers from Sky Sport do not include streaming services or people-watching in public spaces, so the English Premier League viewership figures might be even higher. 7. The figures, compiled by Nielsen . Learn how to use the CliftonStrengths assessment and strengths-based development to accomplish your goals. show that Woods is clearly a big driver of interest. Top 7 Legal Betting Sites [Bet With no 21 Richest Boxers in the World [Are You 37+ Sports Betting Stats [Rise of the Billion NFL teams recruit players from college leagues. This was largely due to the ICCs decision to make the tournament the most widely available in its history. Research expert covering sports and video gaming. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. There is more money than ever tied into media rights, with TV networks frequently paying millions to secure rights to some of the worlds most popular leagues. This year's U.S. viewership of the World Cup illustrates that the allure of live sports is strong enough . Cricket is an excellent example of a sport efficiently using technology to reach quick and correct decisions, and part of this is due to the tech having been around for several years. eSports viewership statistics confirm that this is one of the most popular forms of competition out there. As esports viewership grew, so did the number of . Sports viewership statistics show that soccer is the most watched professional sports and, unsurprisingly, it also draws the most viewers of any other sport. A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business. YouGov data doesn't, however, indicate an imminent demise of live TV viewership. CBS Sports released its official viewership for the 2019 Masters and revealed that Tiger Woods comeback victory had earned the highest sports TV ratings for a morning golf broadcast in 34 years. All orders are processed in US Dollars only. Drawing in more than 100 million viewers in the US, the Super Bowl LIV was the most-watched sports event of the year. Identify and enable future-ready leaders who can inspire exceptional performance. statistic alerts) please log in with your personal account. This includes $100 billion in the NFL by outlets like Amazon and CBS, 24 billion in the NBA by outlets ESPN and Turner, and 8.2 billion in stock car racing by outlets like Fox and NBC. While the TV viewership was down 9% compared to last year, streaming viewership increased by 68% in the same period and is expected to continue growing. 6. Can be shared by unlimited users within one corporate location e.g. all employees of a single company, reportstore@globaldata.comTel +44 (0) 20 7947 2960. Stats on. Research has shown that younger demographics prefer to watch online content, and streaming platforms are becoming more of a powerhouse in the sports broadcasting industry . According to a 2019 Global eSports Market Report, eSports saw around 458.8 million viewers worldwide. This research is only meant to inform and illustrate, as an example, the rich data assets Fluent can derive insights from to drive in-market strategies. Sports In Depth: Topics A to Z Sports What is your favorite sport to watch? Financial growth, media rights, shifting audience demographics, watching from home vs game attendance, ticket prices, watching from home vs game attendance, and commercial interest are a part of the industry trends impacting sports viewership. Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. [RANDOM ORDER], Trend when sports asked in rotation with other sports. Results are specific to the Fluent audience and not reflective of the general U.S. population. An average of 14.9 million people watched a regular season game in the NFL in 2020. That said the EURO final was the most-watched sporting event in 2021. . The National Collegiate Athletic Association (NCAA) made 827 million dollars in revenue in the year 2020 from television broadcast payments and licensing rights. The event, in total, had 55 million viewers with an average of over 8.4 million who watched all three days, providing the best, Last years ICC Cricket World Cup was not only the most-watched cricket world cup in history, but it was also the. The sports viewership value chain is made up of sporting events. Unsurprisingly, younger generations are more likely to catch up with sporting events on social media (39% of 18 to 24 vs 16% of 55 and over), online (47% vs 22%) or via mobile app (28% vs 11%). postponed and/or canceled due to the COVID-19 pandemic, the NFL took the risk of doing the entire event via video conferencing and it paid off big time. Are you interested in testing our corporate solutions? Sports TV ratings data. Projected to reach an amazing 465 million viewers by the end of the year, eSports viewing numbers have skyrocketed lately. Currently, you are using a shared account. Learn more about how Statista can support your business. Its important to quantify that number 201.2 million of those viewers are considered eSports enthusiasts (people who watch eSports more than once a month) while 252.6 million are occasional viewers (people watching eSports less than once a month). Computer and restaurant industries are at the top while the federal government and pharmaceuticals are at the bottom. However, popularity for the latter has soared in recent years. You need a Statista Account for unlimited access. FOX Sports executive vice president Michael Mulvihill broke down the list: Total Minutes of Live Sports Event Viewing in 2021: FOX - 250.3 billion minutes CBS - 224.4 NBC - 220.0 ESPN - 215.6 ABC - 86.1 The 2019 MLB averaged 28.5 million prime-time viewers, 8. Studies by North American intelligence company Morning Consult have shown that approximately 53% of Gen Zers identified as sports fans, as opposed to 69% of millennials, and 63% of all adults. Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. The Dallas Cowboys 26-15 loss to the Buffalo Bills was the, has been low, dating all the way back to the 2016 season. Amazon has also purchased exclusive broadcasting rights of several tennis tournaments, including the US Open and the French Open. They had both the most-watched and second most-watched games of the 2019 season, averaging almost 30 million viewers per game, as confirmed by, Washington Nationals vs Houston Astros was the, CBS Sports released its official viewership for the 2019 Masters and revealed that Tiger Woods comeback victory had earned the. The 2020 NFL Draft drew a record 15.6 million viewers on the first day, 2. If you are an admin, please authenticate by logging in again. suggest that this trend matches the growing popularity of soccer in the US both in terms of participation and interest. While sports fans have always traditionally watched sports either live at stadiums or on the TV from the comfort of their own home, the growth of the Internet has opened up many different ways of watching sports. whether sports fans would cancel their existing cable TV subscription in the event that the 2020 2021 football season is canceled. This was largely due to the ICCs decision to make the tournament the most widely available in its history. US Sports Viewership Facts and Stats 9. a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. A 2021 survey by Grabyo reveals that the majority of British sports fans would give up on watching sports on TV. of 2019. 1996, 2000, 2004 Summer Olympics (3.5 billion) 5. This report provides an overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. those that watch more than once a month, is expected to go up to 229.6 million, an 8.7% year-on-year increase, whereas the number of casual viewers is projected to reach 235.5 million by the end of 2021. Create a culture that ensures employees are involved, enthusiastic and highly productive in their work and workplace. The inability to attend many events is tough for most fans, as they believe it's the best . Learn how to develop and engage employees to create an exceptional workplace and boost your business outcomes. This text provides general information. A paid subscription is required for full access. 4. Discover a valuable tool for business owners, policymakers and investors to reliably assess companies' potential for growth. For those wanting an in depth analysis of how the sports broadcasters make their money, and the likely future of the industry. Learn how to discover the data you need to help your organization make better decisions and create meaningful change. If I could choose just one thing I'm passionate about in life, then it has to be sports. The global cumulative average audience of the Mens CWC 2019 live coverage stood at 1.6 billion viewers, while the event was watched for a longer amount than ever before, amassing 13.7 billion global viewing hours. According to a recent analysis conducted by Nielsen, three primary drivers of declined viewership across sporting events since play resumed are interconnected and worth monitoring entering 2021. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. Activate. However, viewership on half of the local Regional Sports Networks is up. According to a. , eSports saw around 458.8 million viewers worldwide. a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. Your email address will not be published. (Roadtrips) (Statista) (MansionBet) (ICC Cricket). A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch. The FIFA World Cup3.3 billion viewers. We also explore the ways in which the lack of sports programming is impacting consumers overall media viewing habits, and. Are you interested in testing our corporate solutions? Fluent attracts a massive audience across its network of owned media properties. These factors include: 2008 Summer Olympics (3.51 billion) 4. Extended stream stats . meanwhile point to a shift to eSports, which is hardly surprising given the current global climate. As sports leagues combat dwindling viewership numbers, many broadcasters find themselves in difficult situations. Sports docs tend to be viewed on an occasional basis, but there is a subset of viewers who watch frequently. Soccer viewership statistics have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. Ensure that you have the right strategy, culture, people, structure and processes in place to achieve your goals. Artificial Intelligence: Leading technology companies, Cybersecurity: Leading technology companies, Electric Vehicles: Leading technology companies, Transportation, Infrastructure and Logistics. 32% of UK adults never watch live sports on TV. This has been a growing trend throughout the league in recent years, with many hardcore football fans feeling as if they can no longer afford to attend games. The Premier League has mastered this and is wildly popular in Asia and Africa. Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Sportspromedia List aggregation and channel comparison . However, it has proved more challenging for some sports than others. As a Premium user you get access to background information and details about the release of this statistic. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this. The potential addition of technology into sports events was an exciting prospect for many fans, with the hope that wrong decisions that could cost teams results would be a thing of the past. NBA viewership is down by double-digits compared to this time last year, As a surprise to no one, football is the king of the, most popular sports in America by TV ratings, The 2020 NFL Draft the annual three-day event where. Report Code: GDSPO-TR-S016. This game outdid both the England vs Denmark semi-finals match and England vs Ukraine, which recorded average audiences of 23.86 million and 20.9 million, respectively. Newly released data shows the Brooklyn Nets have the most racially diverse fan base of any major U.S. sports team. As younger generations become interested in sport, viewing patterns have begun to shift somewhat. for a morning golf broadcast in 34 years. Boston One of the reasons sports has become such a lucrative business in recent decades has been its massive popularity, stemming from its numerous fans. Spain is the country that leads in esports purchasing habits.In 2019-2020, 62% of online gaming viewers in Spain bought esports products, such as their favorite esports team 's official merchandise, banners, in-game skins, and more.. Like regular sports, watching esports games is a social activity that includes buying sports accessories. The 2020 NFL Draft drew a record 15.6 million viewers on the first day (Source: CNBC) CNBC GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. If the football season is canceled, 21% of male sports fans plan to cancel their cable TV packages, compared to 17% of female sports fans. 1. Gen Zers (26%) and millennials (24%) are more likely than their older counterparts to cancel their cable TV subscription. Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. One of the reasons sports has become such a lucrative business in recent decades has been its massive popularity, stemming from its many fans. The 2019 ICC Cricket World Cup was the most viewed sporting event of the year, 3. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.. The broadcast peaked in viewership towards the end of the over five-hour broadcast when it was clear that Tiger was going to win, boasting 18.3 million viewers. 25 broadcast partners across 200 countries aired over 20,000 hours of live games, highlights and reruns over seven weeks between May 30 and July 14. 1,611 current viewers. "Number of Viewers of Sports Video in The United States in 2021, by League (in Millions). The price of enjoying a live game has often been cited as one of the primary reasons why some fans choose not to go. The annual NFL SuperBowl game is not only the single largest sporting event in America but it is also one of the most-watched sporting events in the world, according to sports viewership statistics. . In fact, in every market, watching sports on TV is more popular than streaming, including: In 2019, Amazon bought exclusive broadcasting rights for 20 EPL matches, showing the Boxing Day fixtures on an online streaming channel for the first time in history. A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business. 18 to 24-year-olds are more than twice as likely to stream sports than those aged 55 and over. 73% of sports fans in the UK want to watch sports on OTT platforms. The key technology trends impacting sports viewership are rise of streaming, social media, in-game technology, and virtual reality. Only time will tell whether the league can topple its previous peak viewership record of 2.39m. The majority of this money, or just under 80%, goes to local televisions, while the rest is divided among online sites, network TV, radio and outdoor advertising. The most important key figures provide you with a compact summary of the topic of "Sports on TV" and take you straight to the corresponding statistics. Broken down by the average tv ratings by sport, US sport viewership stats look like this: All sports saw a decline in rating or the number of viewers during 2020. Sky Sports' English Premier League viewership was up by 21% in 2019. 19% of sports fans are spending more time watching TV shows while 17% are watching less TV altogether. The strategy that many major sports leagues and teams employ nowadays is to win over new fans across the globe, broadening their appeal and trying to increase the number of potential business opportunities, and with it, the amount of money that can be made. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. 03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence, Rise Of Streaming, Social Media, In-Game Technology, and Virtual Reality, Financial Growth, Media Rights, Shifting Audience Demographics, Watching from Home Vs Game Attendance, and Ticket Prices. As these sport viewership statistics clearly show, the number of viewers has significantly dropped in the last two years. 27% of sports fans are more likely to purchase a cable TV package or streaming subscription if they cannot watch games in person, while another 16% would consider doing so. Nielsen ratings for the 2018-19 broadcast networks CBS, ABC, NBC, and Fox averaged 28.5 million prime-time viewers, down 20% from 2014-15.

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